I admit, I suck at blogging.
What’s impressive about it though is the power that blogs, Twitter, Facebook, MySpace, etc. have on our society. Certainly this method of networking and viral marketing has shown its power in the recent Presidential election, but, on a smaller scale, it changed a pain reliever ad.
Motrin’s recent “mom” ad featured the pain associated with babywearing. Really, unless you have a crummy carrier, one that’s not suited to your body and baby, you shouldn’t be in pain while carrying your baby. So, babywearers and moms united through www.thebabywearer.com, blogs, Twitter (I’m walrissa on Twitter), Facebook (the group protesting the ad already has over 700 members), etc. What happened next? Motrin pulled the tv ad and will pull the print ad. And they apologized. http://motrin.com/
Some people are annoyed that the “Mommy Bloggers” have such power over corporate America. But, we’re not just mommies without brains. We’re women with opinions that foster key democratic values, like freedom of speech.
And, hey, it’s International Babywearing Week! What a way for controversy to get publicity for corporations and non-profits alike.
Here is more news coverage:
- Larissa Wright-Elson
